How SEO Supercharges Your PPC Campaigns
When it comes to driving organic traffic, not all SEO strategies are created equal. Applying traditional SEO tactics might not be enough if you’re running an online store.
How eCommerce SEO Differs from Traditional SEO
When it comes to driving organic traffic, not all SEO strategies are created equal. Applying traditional SEO tactics might not be enough if you’re running an online store.
SEO vs AI: Are Traditional SEO Signals Still Relevant?
Google’s AI-powered Search Generative Experience (SGE) and AI Overviews are transforming the way people interact with search results
AI Optimization (AIO): The Future of SEO
It’s not news that Artificial Intelligence (AI) is transforming how people search, shop, and interact online.
What Is Keyword Cannibalization and How to Avoid It
If you optimize multiple pages on your website for similar terms, your rankings could suffer from keyword cannibalization. As your site expands, different pages may start competing for the same keywords, diluting their effectiveness. But don’t worry, there are...
How Your CMS Impacts SEO
You launch your new site yourself using a CMS known for its user-friendly qualities—everything looks perfect. But months later, traffic is stagnant. In your attempt to get your site up and running, optimizing for search engines never made it to your to-do list. What...
How UX and SEO Affect Each Other
Although UX isn’t a direct ranking factor, it significantly impacts how users interact with your site. A well-designed website delivers a great experience, which aligns with Google’s objectives. Here’s an example. When you grab your phone to search for a raw dog...
Brand Loyalty Is Bullsh*t: How to Build Trust With SEO
Let’s be real—people aren’t loyal to brands; they’re loyal to their own values and needs. If a brand aligns with those values, great! But the moment it stops or a better option comes along, they’ll switch without a second thought. Google’s...