What to Ask Your Web Designer Before Building a New Website
We’re often asked to help optimize a new website after it has gone live and hasn’t brought in the hoards of new customers it was meant to. When meeting with prospective clients in this situation the same problems keep coming up. There are a ton of...
The Value Behind Long-Tail Keywords
Here’s What We Know As of October 2015, Google has been using a machine-learning artificial intelligence system called RankBrain. The main driver for the use of this new algorithm has to do with the three billion searches a day that goes through their...
The Rise of Ad Blocking and the Need to get Back to Good SEO
Ad blocking has fast become mainstream, due in part to spoof’s from South Park, a feature on NBC’s Today Show, and being discussed by Howard Stern. It’s no wonder that ad blockers have made media headlines. According to the 2015 Ad Blocking Report:...
A/B Testing and How It Impacts SEO
A/B Testing, also known as split testing, is an experiment that involves creating two versions of a webpage and directing half of your audience to one version and the other half to the alternate version to determine which performs better.
How UX Can Positively Affect SEO
Search engines have been increasingly emphasizing UX, stating that traditional SEO strategies are a simply supporting role. For years we have ignored Google’s philosphy while trying to impress Google by designing websites to appeal to search bots and that...
Tips to Make Your Website Mobile-Friendly
With almost 30% of traffic coming from mobile devices and over a billion people using the web on their phones, having a mobile-friendly website is worth your while. Think competitive advantage and you’re pretty much hitting the nail on the head when it...