LUISA Paixão

Intro

93% increase in US net sales YOY (2024-2025)

Goals

Luisa Paixao partnered with Method + Metric to increase revenue through organic search by driving more qualified traffic, improving website conversions, and lowering customer acquisition costs. With an expanding U.S. presence, the goal was to build a cohesive SEO strategy that strengthened brand consistency and positioned the website as a scalable, long-term sales channel.

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In just 11 short months…

US Organic Traffic

75%

75% increase in US  organic website traffic

new keywords

567

17% increase in total keywords YoY

Total orders

914

118% increase in total orders YoY

Google Ads Clicks

29K

440% increase in Google Ad Clicks YoY

Ad Conversions

1612%

Increase in Google Ad conversions from 28 to 479 total YoY

Line graph showing Hobbiesville’s total purchasers rising from about 28 in September 2023 to over 80 in February 2024, a 3033% year-over-year increase

Organic Keyword Growth (Top 10 Positions)

 

It is essential that high-intent keywords rank prominently in Google search results to drive consistent, qualified traffic. As visibility improves across top positions, users are more likely to discover relevant pages earlier in their search journey.

The graph shows steady growth in keywords ranking within positions 1–10 over time. As more terms moved into high-ranking positions, overall organic visibility increased, reinforcing sustained traffic growth and long-term SEO performance.

Organic Traffic Growth

 

Consistent organic traffic growth is a key indicator of a healthy SEO strategy, reflecting improvements in keyword visibility, content relevance, and site performance. As more pages rank for high-intent search terms, users are able to discover the site earlier in their decision-making process.

The right graph shows a steady increase in average organic traffic over time, reflecting the cumulative impact of ongoing SEO improvements and stronger search visibility.

 

Stacked bar chart showing Hobbiesville’s keyword rankings improving from September 2023 to March 2024, with growth in positions 1–3 and 4–10, totaling 60 keywords, a 300% increase

Challenges

Before working with Method + Metric, Luisa Paixao faced several barriers to scalable U.S. growth:

  • Stagnant organic traffic on the U.S. site despite prior SEO efforts
  • Dependence on paid ads with suboptimal efficiency and rising acquisition costs
  • A complex multi-domain setup creating SEO fragmentation and duplicate content risks

Solutions

Method + Metric got to work focusing on these critical areas:

  • Deployed internationalization and redirect logic to improve regional targeting and organic visibility
  • Optimized Google PMax campaigns by addressing product ineligibility, rising CPCs, and budget allocation
  • Reduced dependency on paid media by prioritizing organic, high-intent acquisition

Why Method and Metric?

We are growth marketers with our eyes on the long view, helping you nurture your audience and establish long-lasting trust. This trust is the foundation for business growth, brand visibility, and quality leads.

We offer holistic solutions that work for you and obsess over the right search queries so you reach the most relevant people. Because SEO isn’t just about numbers- it’s about connecting you with the people who can most benefit from your work. Ultimately, we make SEO human.

Let's Talk SEO