LUISA Paixão
Intro
115% increase in year-over-year (2025-2026) sales
Goals
Luisa Paixão partnered with Method + Metric to consolidate their US and UK domains under a single Shopify account and domain. The goal was to migrate both sites without losing the SEO equity, rankings, or traffic that the US and UK stores had built over time, and ultimately improve the business’s overall performance.
In just 4 short months…
total sales
115%
Increase in total sales year-over-year
Total Orders
567
Increase in total orders year-over-year
Top 20 Keywords
22%
Growth in Top 20 keywords ranking
US Indexed Pages
34%
Increase in total US market URLs indexed
UK Indexed Pages
79%
Increase in total UK market URLs indexed
Challenges
- Three storefronts across two Shopify accounts, each with its own theme, inventory, and configuration
- Conflicting international SEO signals split across three domains
- More than 7,000 legacy URLs needing individual redirect destinations
- Live Google Ads campaigns tied to a Merchant Center feed on the legacy domain
Solutions
- Subfolders instead of separate domains. One root domain concentrates SEO equity in a single property, while Shopify Markets keeps pricing, currency, shipping, and content local to each region.
- Rebuilt storefronts, not empty markets. Products, orders, customer records, loyalty status, and the existing US and UK translations were imported before either market went live.
- Search and paid moved with the stores. Each market launched with its own Google Search Console property and a submitted sitemap, and Google Ads campaigns were rebuilt against the Google Merchant Center feed on the main domain.
OUR PROCESS
Search Equity
301 redirect mapping across 7,000+ URLs (3,500 UK / 3,600 US), hreflang fix, DNS move to Cloudflare after OVHcloud left HTTPS redirects failing
Customer Experience
Full data migration (products, collections, orders, customers, order history, loyalty and rewards), plus market-tested US and UK translations carried over instead of defaulting to generic English
Measurement
Separate Google Search Console properties per market, sitemaps submitted, Looker Studio dashboard segmented by market replacing three disconnected GA4 properties.
UK Store Migration
Monitor Phase
US Store Migration
Post Migration Monitoring
OUTCOME
Consolidating three storefronts into one was only worth doing if the US and UK markets came through it intact. They did. Order history and loyalty balances moved with the customers who owned them, and paid campaigns kept running against live product data through both cutovers.
Luisa Paixão now runs one Shopify account instead of three: one theme, one inventory, one set of configurations. Search engines see a single domain rather than three competing ones, and adding a fourth market means adding a subfolder rather than standing up another store.
Why Method and Metric?
We offer holistic solutions that work for you and obsess over the right search queries so you reach the most relevant people. Because SEO isn’t just about numbers- it’s about connecting you with the people who can most benefit from your work. Ultimately, we make SEO human.