HeroX
Intro
172% increase in monthly goal completions
Goals
HeroX.com is a SaaS crowdsourcing platform that connects everyday problem solvers to bring innovative thinking to the world. On Nov 18, 2018, HeroX partnered with Method + Metric with the goal of improving web traffic from organic search sources, such as Google and Bing.
In just 10 short months…
keyword ranking
936
936 increase in keywords ranking on Google’s first page
organic search
114%
114.10% increase more monthly sessions from organic search
goal completition
172%
172.84% (9,954) increase in monthly goal completions from organic search
Google Impression
209K
209,000 more monthly impressions on Google
monthly clicks
4764
4,764 more monthly clicks on Google
Challenges
While HeroX’s concept was innovative the back end on their website required significant improvement:
- High number of well optimized competitor websites
- Large website with tens of thousands of pages on the site
- High volume of external links diluting link authority
- Indexing bloat with lead to poor indexing on various search engines
- Incorrect hreflang attributions resulting in keyword cannibalization and duplicate content
Solutions
After auditing the website our team got to work and focused on these critical areas:
- Hreflang clean up to ensure that correct languages show up for the correct viewers
- Optimized existing content for target keywords based on competitor rankings
- Crawl bloat clean up to reduce crawl budget and improve search rankings
Why Method and Metric?
We are growth marketers with our eyes on the long view, helping you nurture your audience and establish long-lasting trust. This trust is the foundation for business growth, brand visibility, and quality leads.
We offer holistic solutions that work for you and obsess over the right search queries so you reach the most relevant people. Because SEO isn’t just about numbers- it’s about connecting you with the people who can most benefit from your work. Ultimately, we make SEO human.