About Our Search Marketing Agency
Making digital marketing more human since 2017. Method + Metric is an 2SLGBTQ+ led search engine marketing agency with a team of nerds from around the world. We work with B2C and B2B brands to improve their search visibility, increase their reach, and ultimately grow their revenue.
The Power of Method + Metric
2017
year founded.
10k
completed audits.
100+
clients served.
40k
keywords tracked.
About Our Agency
Making digital marketing work for your business. We’re a closely knit team who work collaboratively and efficiently with our clients on their digital projects. And we’re really excited about what we do. Come and say hello. Let’s work on your big ideas together.ore human since 2017. Method + Metric is an 2SLGBTQ+ led search engine marketing agency with a team of nerds from around the world. We work with B2C and B2B brands to improve their search visibility, increase their reach, and ultimately grow their revenue.
Our Team of Nerds
Jesse Ringer
Founder
For over 10 years, Jesse has helped business owners, entrepreneurs, and marketing teams build winning SEO strategies for their organizations. He works to uncover the formula that will generate more website traffic and, more importantly, more revenue.
Toni He
SEO Coordinator
With an innate curiosity, over 10 years experience in marketing and 5 years experience in UX, Toni brings a wealth of knowledge to the Method and Metric team. Toni’s strength comes from her focused approach to problem solving and never forgetting the little details.
Dani Lui
SEO Analyst
Gerardo Escalante
SEO Analyst
With five years of experience in SEO, analytics, and content strategy, Gerardo has worked across Canada, Mexico, and the US, improving search visibility and boosting traffic for clients. He is driven by a curiosity for new and evolving technologies, applying them to deliver results.
Tania Cannarella
Marketing Communication Specialist
Tania has an interest in creating content and establishing connections between a brand’s primary purpose and its audience. Focused on building visual branding assets and telling stories that share a brand’s message with its target market both online and through traditional marketing methods.
Olivia Fobert
Content Writer
Olivia is a content writer with a knack for crafting on-brand blog posts and web copy. With a background in business, she blends marketing insight with SEO know-how to create compelling content that aligns with market trends and drives conversions.
Adrian Lee
SEO Intern
After graduating Douglas College in 2025, Adrian started his career in SEO at Method and Metric. He has a tenacious attitude to problem solving and brings a fresh perspective to the evolving SEO environment. Adrian is passionate about AI and the impact it has been making in SEO.
We Partner with Amazing Companies
Doing Amazing Things
Our Commitment to Social Impact
Our commitment to creating a positive impact extends beyond our business operations. We are deeply invested in bringing people together to raise awareness on critical issues affecting our community and beyond. Through a series of carefully curated events, we aim to enlighten, engage, and inspire action towards inclusivity, education, and environmental sustainability.
Raising Awareness
At Method & Metric, we host events that spotlight vital issues—focusing on inclusivity, education, and environmental sustainability. Our gatherings are platforms for dialogue and learning, driving community engagement and action.
Local Charitable Support
Proceeds from our events go directly to Vancouver-based charities, making a tangible difference locally. We’re committed to uplifting our community by backing organizations that align with our core values.
Results Matter
Our clients have done some pretty cool things. We’re proud of the work we’ve done together and are grateful for the opportunity to collaborate.
Case Study: HeroX
A Saas company and crowdsourcing platform that connects everyday problem solvers to bring innovative thinking to the world. Our teams worked together for a year and saw incredible growth in both organic traffic and goal completions.
Case Study: Fitness Experience
This E-commerce and brick-and-mortar hybrid business that carries the largest selection of premier fitness equipment in Western Canada. After working together for a year, we saw an increase in organic traffic on both web and mobile.
Strategic Partnerships
We pride ourselves on our deep understanding of some of the world’s biggest platforms. And we have the certifications to prove it.
