Google Analytics | Method and Metric

Trust your data, make better business decisions

Google Analytics Site Audit

Secure trustworthy insights

During this audit we’ll conduct a thorough examination of your Google Analytics setup, configuration, and data to ensure accurate tracking, optimal performance, and alignment with business goals. The process involves a systematic review of settings, tracking codes, goals, filters, and other configurations to identify issues and opportunities for improvement.

It’s more than just numbers, it’s about actionable insights that empower your team to navigate the digital landscape strategically.

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Get a comprehensive analytics dashboard for your entire team

We want to ensure you have a reliable source of truth that you can use to make data-informed decisions. From key performance indicators to in-depth metrics, you’ll walk away from this audit with a universal dashboard that delivers a unified perspective and changes the way your team engages with critical website data.

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Why Method + Metric?

Our strategies are consistently anchored in data because we take a data-first approach. This commitment ensures that our tactics are driven by the insights we uncover, fostering a culture of informed decision-making for both our team and clients. Method + Metric is a testament to the effectiveness of data-informed strategies, emphasizing measurable outcomes as the key drivers of success in the digital realm.

Talk to a Website Analytics Expert

Frequently asked questions

What does a Google Analytics Audit include?

A Google Analytics audit typically includes the following components:
1. Account Configuration Review: Examining the overall structure of your Google Analytics account, properties, and data streams.
2. Tracking Code Implementation: Ensuring the proper placement and functionality of the Google Analytics tracking code on all pages.
3. Data Accuracy and Integrity: Verifying data accuracy, checking for discrepancies, and addressing potential issues.
4. Goal Setup and Measurement: Evaluating the existing goals, ensuring they align with business objectives, and optimizing goal tracking.
5. Filters and Segments: Reviewing and optimizing data filters and segments to enhance reporting.
6. Custom Reports and Dashboards: Assessing the effectiveness of custom reports and dashboards for specific business needs.
7. Integration with Other Tools: Checking integrations with other platforms like Google Ads and Search Console for additional data sources.

What is checked in a Google Analytics Audit?

A Google Analytics audit typically includes the following components:
1. Account Configuration Review: Examining the overall structure of your Google Analytics account, properties, and data streams.
2. Tracking Code Implementation: Ensuring the proper placement and functionality of the Google Analytics tracking code on all pages.
3. Data Accuracy and Integrity: Verifying data accuracy, checking for discrepancies, and addressing potential issues.
4. Goal Setup and Measurement: Evaluating the existing goals, ensuring they align with business objectives, and optimizing goal tracking.
5. Filters and Segments: Reviewing and optimizing data filters and segments to enhance reporting.
6. Custom Reports and Dashboards: Assessing the effectiveness of custom reports and dashboards for specific business needs.
7. Integration with Other Tools: Checking integrations with other platforms like Google Ads and Search Console for additional data sources.

How often should I conduct a Google Analytics audit?

A Google Analytics audit typically includes the following components:
1. Account Configuration Review: Examining the overall structure of your Google Analytics account, properties, and data streams.
2. Tracking Code Implementation: Ensuring the proper placement and functionality of the Google Analytics tracking code on all pages.
3. Data Accuracy and Integrity: Verifying data accuracy, checking for discrepancies, and addressing potential issues.
4. Goal Setup and Measurement: Evaluating the existing goals, ensuring they align with business objectives, and optimizing goal tracking.
5. Filters and Segments: Reviewing and optimizing data filters and segments to enhance reporting.
6. Custom Reports and Dashboards: Assessing the effectiveness of custom reports and dashboards for specific business needs.
7. Integration with Other Tools: Checking integrations with other platforms like Google Ads and Search Console for additional data sources.

What are the benefits of a Google Analytics audit?

A Google Analytics audit typically includes the following components:
1. Account Configuration Review: Examining the overall structure of your Google Analytics account, properties, and data streams.
2. Tracking Code Implementation: Ensuring the proper placement and functionality of the Google Analytics tracking code on all pages.
3. Data Accuracy and Integrity: Verifying data accuracy, checking for discrepancies, and addressing potential issues.
4. Goal Setup and Measurement: Evaluating the existing goals, ensuring they align with business objectives, and optimizing goal tracking.
5. Filters and Segments: Reviewing and optimizing data filters and segments to enhance reporting.
6. Custom Reports and Dashboards: Assessing the effectiveness of custom reports and dashboards for specific business needs.
7. Integration with Other Tools: Checking integrations with other platforms like Google Ads and Search Console for additional data sources.

How long does a Google Analytics audit take?

A Google Analytics audit typically includes the following components:
1. Account Configuration Review: Examining the overall structure of your Google Analytics account, properties, and data streams.
2. Tracking Code Implementation: Ensuring the proper placement and functionality of the Google Analytics tracking code on all pages.
3. Data Accuracy and Integrity: Verifying data accuracy, checking for discrepancies, and addressing potential issues.
4. Goal Setup and Measurement: Evaluating the existing goals, ensuring they align with business objectives, and optimizing goal tracking.
5. Filters and Segments: Reviewing and optimizing data filters and segments to enhance reporting.
6. Custom Reports and Dashboards: Assessing the effectiveness of custom reports and dashboards for specific business needs.
7. Integration with Other Tools: Checking integrations with other platforms like Google Ads and Search Console for additional data sources.

Can I conduct a Google Analytics audit on my own?

A Google Analytics audit typically includes the following components:
1. Account Configuration Review: Examining the overall structure of your Google Analytics account, properties, and data streams.
2. Tracking Code Implementation: Ensuring the proper placement and functionality of the Google Analytics tracking code on all pages.
3. Data Accuracy and Integrity: Verifying data accuracy, checking for discrepancies, and addressing potential issues.
4. Goal Setup and Measurement: Evaluating the existing goals, ensuring they align with business objectives, and optimizing goal tracking.
5. Filters and Segments: Reviewing and optimizing data filters and segments to enhance reporting.
6. Custom Reports and Dashboards: Assessing the effectiveness of custom reports and dashboards for specific business needs.
7. Integration with Other Tools: Checking integrations with other platforms like Google Ads and Search Console for additional data sources.

Ensure you have data you can trust

Talk to a Website Analytics Expert