Sana Counselling SEO Case Study
407% increase in website traffic through keyword targeting, blog content strategy and CRO
Project Overview
When we first started working with Sana Counselling in 2020, it was a small business owned by a solopreneur. Fast forward over five years of working together, and Sana Counselling is thriving, with a physical location in Kits and over six counsellors on staff.
In the beginning, Sana Counselling’s goal was to improve its search engine visibility and organic traffic with the end goal of increasing the volume of clients and consultations. However, their website was poorly optimized Squarespace site with limited SEO functionality.
The Method + Metric team came together and developed a robust on-page and content marketing strategy. Despite the technical limitations of Squarespace, an SEO-focused content strategy is one of the best ways to sustainably grow reach, leads, and sales. At its peak, the Sana Counselling website was driving over 2600 organic visitors per month, a significant achievement for a small local counselling business.
In just 18 short months…
Website Traffic
407%
increase in website traffic: with 90% generated from the custom content calendar
Organic visits
271%
increase in monthly organic visits: from 4 unique pieces of content a month over 12 months
Traffic growth
725%
increase in growth traffic: with monthly visitor counts well over 6000 a month
Keyword ranking terms
2393
unique ranking terms: ballooning from 221 terms
Search Visbility
86%
increase in search visibility: with an average CTR of 3.1%
Challenges
Before working with Method + Metric, Sana Counselling lacked a clear strategy
A poor digital presence that failed to target keywords.
Low organic visibility compared to competitors.
An inconsistent blog yielding low traffic.
Solution
Method + Metric got to work focusing on these critical areas:
Optimized existing content for target keywords based on competitor rankings.
Customized content blog strategy to increase traffic and inbound leads.
A conversion optimization plan to generate higher-quality leads and reach more customers.
Don’t Just Take Our Words
What Our Clients Say
“AMAZING SUPPORT”
The Method and Metric team were absolutely instrumental in my practices’ growth.
Why work with Method + Metric?
We are growth marketers with our eyes on the long view, helping you nurture your audience and establish long-lasting trust. This trust is the foundation for business growth, brand visibility, and quality leads.
We offer holistic solutions that are tailored to your needs and obsess over the right search queries to connect you with the right audience. SEO isn’t just about numbers; it’s about connecting you with the people who can benefit from your work. Ultimately, we make SEO human.