407% increase in website traffic through keyword targeting, blog content strategy and CRO


Sana Counselling aimed to improve its visibility and traffic with the end goal of increasing the volume of clients and consultations. Knowing that SEO is one of the best ways to sustainably grow reach, leads, and sales, Sana started working with Method + Metric in 2020.

In just 18 short months…

Website Traffic


407% increase in website traffic: with 90% generated from the custom content calendar

organic visits

271% increase in monthly organic visits: from 4 unique pieces of content a month over a 12 month period

growth traffic

725% increase in growth traffic: with monthly visitor counts well over 6000 / month

unique ranking

2393 unique ranking terms: ballooning from 221 terms

search visibility

86% increase in search visibility: with an average CTR of 3.1%


Before working with Method + Metric, Sana Counselling lacked a clear strategy for acquiring new clients. They were a new brand with:
• A poor digital presence that failed to target keywords
Low organic visibility compared to competitors
• An inconsistent blog yielding low traffic
Few referrals and consultations
• The limitation to work solely with residents of British Columbia


Method + Metric got to work focusing on these critical areas:
Customized content blog strategy to increase traffic and inbound leads
Conversion optimization plan to generate higher-quality leads and reach more customers
Optimized existing content for target keywords based on competitor rankings


“The team at Method and Metric have completely changed my business. When I started using their SEO services, I was a solo practitioner and also somewhat skeptical about spending the money on a service that I wasn’t sure would work. Fast forward to three years of working with the Method and Metric team- I have grown my service-based business to about 4x the size which is above and beyond. The Method and Metric team were absolutely instrumental in my practices’ growth. I highly recommend them to anyone who is interested in their services. They are pleasant, communicative, and professional, which is always appreciated.”

Meghan Gelmon, Owner at Sana Counseling

Why Method and Metric?

We are growth marketers with our eyes on the long view, helping you nurture your audience and establish long-lasting trust. This trust is the foundation for business growth, brand visibility, and quality leads.

We offer holistic solutions that work for you and obsess over the right search queries so you reach the most relevant people. Because SEO isn’t just about numbers- it’s about connecting you with the people who can most benefit from your work. Ultimately, we make SEO human.