Hobbiesville

Intro

343% Increase in Organic Clicks YoY 

Goals

Hobbiesville’s main goal was to optimize its online shop and ensure its products were discoverable in search results across organic, paid, and shopping.

Knowing this, our team got straight to work implementing a combined Search Engine Optimization (SEO) and Pay-per-click (PPC) strategy. PPC to drive immediate sales and SEO to lay the foundation for eCommerce success.

In just 12 short months…

organic clicks

343%

343% increase in organic clicks

page views

79%

79% increase in page views 

online orders

61%

61% increase in online orders

ranking terms

88%

88% increase in top 10 ranking terms

PPC Conversions

58%

58% increase in PPC conversions 

Line chart showing Hobbiesville’s clicks increasing from around 110K in January 2024 to over 150K in November 2024, a 30% year-over-year gain

Paid Ads

 

When executed strategically, paid media doesn’t just drive traffic—it also lowers ad costs. And when combined with a strong SEO foundation, the results become even more powerful.

By pairing paid ads with a robust SEO strategy, we created a high-performance marketing engine—one that drove measurable growth while improving efficiency.

The lefthand graph displays clicks increasing from 110K in January 2024 to over 150K in November 2024, a 30% YoY gain.

Website Traffic


By combining the precision of PPC with the long-term power of SEO, Hobbiesville unlocked unprecedented growth.

Today, Hobbiesville has scaled to nine-figure annual sales, proving that a data-driven, multi-channel approach delivers real, measurable success.

The righthand graph displays sessions rising from 350K in January 2024 to over 450K in November 2024, reflecting an 81% YoY increase.

Line chart showing Hobbiesville’s sessions rising from about 350K in January 2024 to over 450K in November 2024, reflecting an 81% year-over-year increase

Challenges

Some challenges that Hobbiesville faced were:

  • Large eCommerce store with thousands of products and product pages that needed to be optimized.
  • Low organic visibility, which resulted from keyword cannibalization and a lack of a cohesive keyword strategy.
  • Confusing site architecture that made it difficult to find the right product.

Solutions

Our team focused on these critical areas:

  • Reorganizing site architecture to support customer growth.
  • Implementing a PPC strategy that targets customers from the United States.
  • Driving organic traffic through a robust keyword strategy for all business pages
  • Attracting more high-intent BOFU shoppers through improved product and collection pages.

Why Method and Metric?

We are growth marketers with our eyes on the long view, helping you nurture your audience and establish long-lasting trust. This trust is the foundation for business growth, brand visibility, and quality leads. We offer holistic solutions that work for you and obsess over the right search queries so you reach the most relevant people. Because SEO isn’t just about numbers- it’s about connecting you with the people who can most benefit from your work. Ultimately, we make SEO human.
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