Fitness Experience
Intro
Increased online orders by 36% in two months
Goals
Fitness Experience is an e-commerce and brick-and-mortar hybrid business that sells fitness equipment in Western Canada. In November 2018 the company partnered with Method + Metric with the goal of increasing e-commerce revenue, improving search visibility and click-through-rate (CTR). This project was strictly B2C and did not include their commercial site.
2 months into the project and this is what we saw…
Keyword ranking
Google SERP
bounce rate
mobile visitors
organic traffic
Total Users
Within just 12 months, the site experienced impressive growth—users increased by 32.08%, new users surged by 35.89%, and Canadian visitors rose by 19.03%. Combined with a 30.40% boost in sessions, these results show how strategic SEO efforts drove stronger visibility and deeper engagement across the site.
Organic Traffic
Organic search became a major growth driver for the site, with users increasing by 34.39% and Google-driven traffic rising by 29.88%. New users from organic search grew by 36.08%, while sessions jumped 32.58%. Even more impressive, pageviews from organic visitors skyrocketed by 129.78%, and pages per session rose by 73.32%—showing that not only did more people find the site, but they also engaged with more content once they arrived.
Challenges
Aesthetically, Fitness Experiences website was designed well, but behind the scenes we saw a different story:
- Insecure internal and external links throughout the site
- A poor digital presence that failed to target keywords
- Duplicate content on multiple pages
- Low organic visibility compared to competitors
Solutions
Method + Metric got to work focusing on these critical areas:
• Technical SEO optimisation to clean up broken links and excess javascript
• Optimized existing content for target keywords based on competitor analysis and rankings
• Conversion optimization plan to ensure increased search engine traffic converted into website purchases
Testimonial
“The team at Method and Metric have completely changed my business. When I started using their SEO services, I was a solo practitioner and also somewhat skeptical about spending the money on a service that I wasn’t sure would work. Fast forward to three years of working with the Method and Metric team- I have grown my service-based business to about 4x the size which is above and beyond. The Method and Metric team were absolutely instrumental in my practices’ growth. I highly recommend them to anyone who is interested in their services. They are pleasant, communicative, and professional, which is always appreciated.”
Meghan Gelmon, Owner at Sana Counseling