SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series of small steps that any business owner can take to optimize their presence online, and despite what you may have heard, does not have to be complicated to achieve.
It does however, require a little bit of know-how about keywords, and what your customers are searching when they find you.
Remember, as a young company, it isn’t necessary to spend too much money on SEO. You may not have the platform right now to reap the full benefits of a big campaign. Starting with the basics and building upwards will ensure that you only spend what you need to at the time and can focus your efforts in growing your presence organically.
If you’re a business owner new to SEO, plan your marketing strategy around your audience then implement these SEO tips to build a foundation for great marketing online.
When you focus on SEO you choose to focus on your audience behavior. Before our list of easy-to-implement SEO strategies, you will want to answer the following questions about your audience:- Who is your ideal customer?
- What do they do?
- Why do they buy? (pleasure, excitement, business, professional, student)
- When do they buy? (during the day, after work, after school, in the morning)
- How do they buy? (in person, online, over the phone)
- How much money do they have? (annual salary, revenue, allocated budget)
- What makes them feel good about buying? (values, education, prestige, validation)
- What do they expect of you? (quality, authority, delivery, value, personal and professional)
- What do they think about your competitors? (quality, authority, delivery, value, personal and professional)
CREATE CONTENT THAT USERS WANT TO READ
The purpose of your website is to provide value to your customers. Whether this is through product information, industry knowledge, or helpful how-to videos, the content on your website should answer your audience questions, and encourage them to return: As a business owner you will want to:- Create and share the best possible content for your audience
- Create a positive user experience on your website
- Prioritize content that offers significant value to your audience