spocket

Intro

151% increase in organic search traffic

Goals

Spocket is a dropshipping marketplace that empowers over 60,000+ entrepreneurs across five continents to launch and scale online stores without upfront inventory costs.

In 2020, Spocket partnered with Method and Metric to increase registrations, traffic, and tool downloads while diversifying landing pages. Our SEO audit uncovered major UX and technical SEO issues that limited visibility and conversions.

Screenshot of Spocket's homepage

In just 6 short months…

Website Traffic

407%

407% increase in website traffic: with 90% generated from the custom content calendar

organic traffic

151%

151% increase in organic search traffic (non-branded)

keyword ranking

2x

2x more keywords ranking in Google’s top 3

pages per session

20%

20% increase in pages per session from organic traffic 

Line graph comparing website clicks from Dec 1, 2020 – Feb 28, 2021 (blue line) vs. Dec 1, 2019 – Feb 28, 2020 (orange line), showing a major increase in 2021.

Organic Clicks

 

Website clicks skyrocketed year-over-year, with 2021 delivering several times more traffic than 2020. The sharp increase highlights how our SEO strategy not only improved visibility but also sustained higher engagement across three consecutive months.

Google Keyword Rankings


In just six months, Spocket doubled the share of keywords ranking in Google’s top 3 and steadily increased top 10 positions. Non-ranking keywords fell from 32.5% to only 10.4%, proving the impact of a focused keyword strategy and technical SEO fixes.

Stacked bar chart showing keyword ranking distribution for Spocket from Aug 2020 to Feb 2021, with steady growth in top 3 and top 10 positions over time.

Challenges

Before working with Method + Metric, Spocket faced:

  • Poor site architecture that confused users and search crawlers.

  • Large number of orphan pages listed in the XML sitemap.

  • No consistent internal linking strategy.

  • Slow site speed, inconsistent meta titles, and missing schema markup.

  • Over-reliance on blog content for traffic, with limited ranking main pages.

  • Evidence of negative SEO attacks with spammy backlinks.

Solutions

Our team implemented a full-scale SEO strategy focusing on technical fixes, keyword targeting, and UX optimization:

  • Site Architecture & UX: Streamlined navigation, improved crawlability, and eliminated orphan pages.

  • Keyword Research & Mapping: Identified long-tail opportunities and optimized meta titles, descriptions, and headers for high-volume search terms.

  • Content Strategy: Diversified content to move beyond blogs and ensure main pages ranked competitively.

  • Internal Linking: Built a strategy to increase authority flow across core and blog pages.

  • Technical SEO: Fixed redirect chains, optimized page speed, updated sitemap, and implemented schema markup.

  • Backlink Cleanup: Identified and disavowed toxic links to counteract negative SEO.

Why Method and Metric?

We are growth marketers with our eyes on the long view, helping you nurture your audience and establish long-lasting trust. This trust is the foundation for business growth, brand visibility, and quality leads. We offer holistic solutions that work for you and obsess over the right search queries so you reach the most relevant people. Because SEO isn’t just about numbers- it’s about connecting you with the people who can most benefit from your work. Ultimately, we make SEO human.
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