West end community centre association

Intro

255% increase in organic search traffic in 12 months

Goals

The West End Community Centre Association (WECCA), based in Vancouver, partnered with Method + Metric SEO Agency in 2013 to strengthen their digital presence. As a hub for community programs across Barclay Manor, Coal Harbour Community Centre, and the West End Community Centre, WECCA needed a website that could effectively reach its diverse audience—from seniors to young families.

Exterior view of the West End Community Centre in Vancouver, featuring blue awnings, a mural with nature artwork, and the Joe Fortes Library branch entrance

In just 12 short months…

new users

88%

88% increase in new users

organic visits

255%

255% increase in sessions from organic search traffic

page views

110%

110% increase in unique pageviews

wecca traffic stats - method and metric seo

Organic Traffic

The WECCA targets a wide variety of activities that require continuous content upkeep in the form of seasonal program guides, special events and Meta tag analysis. Method and Metric provided WECCA with a competitive advantage and increase in visibility, that boosted their sessions from organic search traffic by 255.43% from March 2014 to March 2015, as shown right

Off-Page Optimization

The proper off-page optimization services improve search engine rankings and ultimately lead to increased website traffic and conversions. By focusing on off-page optimization, Method and Metric improved WECCA’s pageviews and unique pageviews from all traffic sources by 116.12% and 110.40% respectively from March 2014 to March 2015 as shown below.

organic traffic over time - seo agency

Challenges

Before working with Method + Metric, WECCA faced:

  • A broad target audience requiring a tailored keyword strategy.

  • Continuous seasonal updates, events, and program changes making content upkeep difficult.

  • Limited visibility in organic search results.

  • Lack of consistent backlink monitoring and off-page optimization.

Solutions

Method + Metric implemented a data-driven SEO plan:

  • Keyword Strategy: Identified search trends and long-tail keyword opportunities to better align with WECCA’s audience and content updates.

  • On-Page Optimization: Ongoing content analysis, seasonal meta tag updates, and detailed event pages improved visibility and engagement.

  • Off-Page Optimization: Continuous backlink monitoring, broken link clean-up, and outreach built authority and boosted rankings.

Why Method and Metric?

We are growth marketers with our eyes on the long view, helping you nurture your audience and establish long-lasting trust. This trust is the foundation for business growth, brand visibility, and quality leads. We offer holistic solutions that work for you and obsess over the right search queries so you reach the most relevant people. Because SEO isn’t just about numbers- it’s about connecting you with the people who can most benefit from your work. Ultimately, we make SEO human.
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