Celayix Saas
Intro
200% Increase in Goal
Completions in 6 Short Months
Goals
Celayix’s main goal was to drive traffic and increase lead generation. They offer a premium product but struggled to increase quality lead generation.
Knowing this, the team at Method + Metric honed in on conversion rate optimization while also building a strong SEO foundation for the rest of the site to drive organic traffic.
In just 6 short months…
Website Traffic
38%
38.1% increase in total website sessions
conversions
200%
200% increase in goal conversions from organic traffic
keyword clicks
56%
56% increase in clicks for non-branded terms
blog impressions
58%
58% increase in impressions for blog content
KPI Tracking
Overall, the results were outstanding. During our 6 month engagement Celayix outperformed all KPIs MoM.
The lefthand graph displays growth in website traffic and goal completions from June 2022-April 2023.
Ranking Terms
The increase in Celayix’s organic website traffic was directly related to the implementation of a strategic keyword map. The map resulted in a reduction in keyword cannibalization, an increase in accurate search intent, and an increase in keywords ranking in the 1-3 position on the SERP (search engine results page).
The righthand graph displays keyword ranking growth in Google search positions from October 2022-April 2023.
Challenges
Some challenges that Celayix faced were:
- Low goal completions, and ultimate confusion with multiple different CTAs.
- Low organic visibility which resulted from a lack of a cohesive keyword strategy.
- Confusing site content that didn’t provide a clear user journey.
- Poorly optimized blog yielding low results.
Solutions
Our team got to work focused on these critical areas:
- Optimized existing on-page content for target keywords and a targeted user funnel
- Developed a clear site architecture and client funnel
- Conversion optimization plan to generate higher-quality leads.
- Customized SEO content blog strategy to dramatically increase traffic and inbound leads.
Testimonial
“The team at Method + Metric were a great help when it came to identifying the areas of SEO where we needed to improve the most. Their guidance and expertise has put us on the right track for optimizing our SEO strategy as best as possible for the future!”
Helen Long, Celayix