boarderline ecommerce

Intro

5,144% increase in
eCommerce revenue in 6 Months

Goals

Q4 was on the horizon when Boarderline came to us looking to increase their sales. The owner was great at marketing his brick-and-mortar location but new to the world of eCommerce, all that and his first baby was on the way.

The team at Method + Metric jumped to action and created an SEO and PPC strategy to spur online sales as we worked on growing the site’s organic traffic.

In just 6 short months…

Website Traffic

557%

556% increase in total website sessions

Ecommerce 

3030%

3033% increase in total eCommerce purchases

ranking keywords

300%

300% increase in overall ranking keywords, 40% increase in keywords ranking in 1-3 on SERP

CPC

16%

16% decrease in CPC for paid ads

purchase revenue 

865%

865% increase in purchase revenue

Line graph showing Hobbiesville’s total purchasers rising from about 28 in September 2023 to over 80 in February 2024, a 3033% year-over-year increase

Total Purchasers

In the end, Boarderline’s main goal was sales and that’s exactly what they achieved with a 3,033% increase in eCommerce purchases.

The lefthand graph displays the total purchasers from September 2023 to February 2024. It shows a growth of 3033% YoY.

Google Rankings


It is essential that visitors find an answer to their search query within three clicks of the homepage. With a big eCommerce site, the site architecture can get unruly quickly, discouraging people from purchasing.

The righthand graph displays keyword rankings improving from September 2023 to March 2024. Overall, a 300% increase in overall ranking keywords YoY.

Stacked bar chart showing Hobbiesville’s keyword rankings improving from September 2023 to March 2024, with growth in positions 1–3 and 4–10, totaling 60 keywords, a 300% increase

Challenges

Before working with Method + Metric, Boarderline was experiencing:

  • A platform with limited functionality and adaptability compared to other eCommerce platforms.
  • Low organic visibility, which resulted from a lack of a cohesive keyword strategy.
  • Confusing site content that didn’t support the user journey.
  • A short timeline, they needed results fast!

 

Solutions

Method + Metric got to work focusing on these critical areas:

  • Website optimization– we implemented a new site architecture and keyword mapping to increase organic traffic.
  • We executed an eCommerce SEO strategy and optimized the site’s important product and collection pages.
  • Implementing a PPC strategy to immediately increase sales and to complement our ongoing SEO efforts.

Testimonial

“I have had the pleasure of working with Method & Metric for the past 3 years and I couldn’t be happier with the results. They have helped to increase my website’s visibility and search engine rankings, leading to a significant boost in traffic and sales. The team is professional, knowledgeable, and always available to answer any questions I have. Their strategies are effective and tailored to my specific needs. I highly recommend Method & Metric to anyone looking to improve their online presence.”
Edward George, Owner at Hobbiesville

Why Method and Metric?

At Method + Metric, we have experience working with everything from mom-and-pop shops to large eCommerce brands. We understand the difference between eCommerce SEO, SaaS SEO and Service SEO. Our team is well-versed in all aspects of SEO from Technical to on-page and UX.

When you work with us you can expect a full SEO experience with no stone left unturned. We will uncover all the ways that limit your website’s communication with Search Engines and work on correcting them. We understand that the purpose of SEO is to drive sales through your website and we’re here to help you do that.

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