Hobbiesville eCommerce SEO Case Study
100% Increase in Conversions YoY
Goals Overview
Founded in Ottawa, ON in 2020, Hobbiesville is a hobby shop that carries Pokemon, Funko Pop and other hobby brands. They have two physical locations and over 3,000 unique products in their Shopify store. Optimizing their online store has allowed them to expand their sales to the USA and Europe. Not bad for a small Canadian hobby store.
The owners of Hobbiesville had been running their brick-and-mortar location, their only store, for a little while before reaching out to Method + Metric. They knew they were limited in their technical and SEO knowledge and needed help increasing online product sales, particularly in the United States online retail market.
Knowing this, our team got straight to work implementing an SEO and PPC strategy. PPC to drive immediate sales and SEO to lay the foundation for eCommerce success. This project was so successful that we’ve been managing Hobbiesville’s SEO and Paid Media campaigns since 2021.
In just 12 short months…
Website Sessions
186%
increase in total website sessions
Clicks
1469%
increase in click-through rate
Keywords
500
positions gained in target keywords
Unique Purchases
100%
increase in unique purchases (aka. New shoppers)
Challenges
Before working with Method + Metric, the main challenges Hobbiesville faced were:
Large eCommerce store with thousands of products and product pages that needed to be optimized.
Low organic visibility, resulting from keyword cannibalization and a lack of a cohesive keyword strategy.
Confusing site architecture that made it difficult for users to find the right product.
Solution
Method + Metric got to work focusing on these critical areas:
Reorganizing site architecture to support customer growth.
Implementing a PPC strategy that targets customers from the United States.
Driving organic traffic through a robust keyword strategy for all business pages.
Attracting more high-intent BOFU shoppers through improved product and collection pages.
Don’t Just Take Our Words
What Our Clients Say
Why work with Method + Metric?
Our team has extensive experience working with Shopify eCommerce brands, and Method + Metric is a designated Shopify Partner. Our experienced team understands the unique technical requirements of managing SEO for large eCommerce sites, including handling duplicate content, optimizing collection pages, and efficiently organizing site structure.
Ultimately, eCommerce SEO needs to support your business goals and drive sales. As a team, we tailor our strategies to meet the unique needs of your website and business goals.