Celayix SaaS SEO & Content Strategy Case Study
200% increase in goal conversions in 6 months
Project Overview
Celayix offers a premium product; their software can generate new schedules in minutes based on employee availability, skill, and performance. However, since their product is designed for enterprise clients, they had difficulty increasing lead generation for the correct audience.
Celayix’s website was cumbersome and didn’t reflect the top-of-the-line products they offered. The content hierarchy wasn’t clear, nor was the desired user path. Despite the quality of their product, this wasn’t effectively communicated through their blog or business pages.
Celayix’s main goal was to drive traffic and increase lead generation, a goal that was getting bogged down with poor content flow.
Knowing this, the team at Method + Metric focused on optimizing their business pages and blog content. We developed an SEO-focused blog content calendar, leading to the creation of four blogs per week by the Celayix team. While the content calendar was running, we optimized their business pages one at a time, honing in on keywords, clear content flow, and conversion rate optimization.
This created a strong foundation for Celayix’s SEO to grow, allowing their message to reach their intended audience.
In just 6 short months…
Website Sessions
38.1%
increase in 6 months
Non Branded terms
56.6%
increase in clicks from non-branded terms
Impressions
56.8%
increase in impressions from blog content
Keyword ranking in 1-3
25%
increase in keywords ranking in 1-3 on SERP
Overall keyword rankings
20%
increase in overall keyword rankings
Challenges
Before working with Method + Metric, Celayix faced some challenges such as:
Low goal completions, and ultimate confusion with multiple different CTAs.
Low organic visibility which resulted from a lack of a cohesive keyword strategy.
Confusing site content that didn’t provide a clear user journey.
Poorly optimized blog yielding low results.
Solution
Method + Metric got to work focusing on these critical areas:
Optimizing existing on-page content for target keywords and a targeted user funnel.
Developing a clear site architecture and client funnel.
A conversion optimization plan to generate higher-quality leads.
A customized SEO content blog strategy to dramatically increase traffic and inbound leads.
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What Our Clients Say
Why work with Method + Metric?
At Method + Metric, SEO is our jam. So if your website would most benefit from a content strategy, technical SEO updates, backlinks or on-page changes we can strategize and execute that plan for you.
Our goal is to always leave your website better than when we found it and to align our work with your business goals. Let’s work together to help your business thrive.