Boarderline eCommerce SEO & PPC Case Study
5,144% increase in eCommerce revenue in 6 Months
Project Overview
We all know that for eCommerce businesses, Q4 is the most important time of year. This is especially the case with Boarderline, a skate and snowboard shop located in Lethbridge, Alberta. The majority of Boarderline’s sales come from snowboard-related products at their brick-and-mortar location.
With a strong community presence and a pulse on the local scene, Boarderline was leveraging the Lightspeed retail platform to drive online sales to a Canada-wide market. By the time Boarderline reached out to Method + Metric to optimize their eCommerce experience, 2023/4 was looking like a bad season in the mountains, plus the shop owner had a new baby on the way. Everything was colliding and making Q4 eCommerce sales more important than ever for this mom-and-pop shop.
Our team jumped into action and created an SEO and PPC strategy to boost online sales while simultaneously working on growing the site’s organic traffic for Q4 sales.
In just 18 short months…
Website Sessions
556%
increase in total website sessions
ECommerce purchases
3033%
increase in total eCommerce purchases
First Time Purchases
3044%
increase in first-time purchasers
Cost per Click
16%
decrease in CPC for paid ads
Paid Conversions
100%
increase in paid conversions
Ranking Keywords
300%
increase in overall ranking keywords, 40% increase in keywords ranking in 1-3 on SERP
Challenges
Before working with Method + Metric, Borderline was experiencing:
A platform with limited functionality and adaptability compared to other eCommerce platforms.
Low organic visibility, which resulted from a lack of a cohesive keyword strategy.
Confusing site content that didn’t support the user journey.
- A short timeline, they needed results fast!
Solution
Method + Metric got to work focusing on these critical areas:
Website optimization– we implemented a new site architecture and keyword mapping to increase organic traffic.
We executed an eCommerce SEO strategy and optimized the site’s important product and collection pages.
Implementing a PPC strategy to immediately increase sales and to complement our ongoing SEO efforts.
Don’t Just Take Our Words
What Our Clients Say
Why work with Method + Metric?
At Method + Metric, we have experience working with everything from mom-and-pop shops to large eCommerce brands. We understand the difference between eCommerce SEO, SaaS SEO and Service SEO. Our team is well-versed in all aspects of SEO from Technical to on-page and UX.
When you work with us you can expect a full SEO experience with no stone left unturned. We will uncover all the ways that limit your website’s communication with Search Engines and work on correcting them. We understand that the purpose of SEO is to drive sales through your website and we’re here to help you do that.