Anymail Finder
SaaS Case Study
1M Increase in Unique Visitors YoY
Project Overview
This was an interesting technical project for our team. Due to the nature of Anymail Finder’s business—scraping the internet for verified email addresses—their website was massive. Each scraped email address had its own webpage, and unknown to them, Google was crawling those pages.
To give you a sense of scale, we tried to crawl the website four times, and each attempt resulted in the computer crashing after 8 hours of crawling.
We knew immediately that if AnymailFinder.com wanted to drive traffic and increase sales they would need to decrease the size of their website and therefore the size of their crawl budget with Google. Not only was their crawl budget huge but AnymailFinder.com’s blog was on medium, a subdomain. It was driving traffic but to the wrong site, which ultimately started competing with the business site.
Knowing this, the team at Method + Metric honed in on two important technical SEO tasks: on-page de-indexing and importing the blog. Often, when people think of SEO, they focus solely on keywords, which are important, however, even before we began optimizing AnymailFinder.com’s content, these two fixes started driving significant increases in overall organic traffic numbers.
After de-indexing unnecessary pages and importing the blog our team got to work with on-page optimization and then CRO to increase conversions. Today, thousands of companies use Anymail Finder to find emails with a 97% guaranteed deliverability rate.
In just 12 short months…
Impressions
16238%
increase in Impressions YoY in a 12-month period
Clicks
13849%
increase in click-through rate in a 12-month period
Keywords
29%
increase in ranking keywords in a 12-month period
Unique Visits
1M
new unique website visitors in a 15-month period
What Our Clients Say
“The team at Method + Metric were a great help when it came to identifying the areas of SEO where we needed to improve the most. Their guidance and expertise has put us on the right track for optimizing our SEO strategy as best as possible for the future!”
I have had the pleasure of working with Method & Metric for the past 3 years and I couldn’t be happier with the results. They have helped to increase my website’s visibility and search engine rankings, leading to a significant boost in traffic and sales. The team is professional, knowledgeable, and always available to answer any questions I have. Their strategies are effective and tailored to my specific needs. I highly recommend Method & Metric to anyone looking to improve their online presence.
“Working with Method and Metric on our SEO was a game-changer. Their strategies significantly boosted our online visibility and rankings, resulting in increased traffic. Professional, transparent, and effective, they delivered outstanding results swiftly. Highly recommend for impactful SEO improvements.”
“AMAZING SUPPORT”
The Method and Metric team were absolutely instrumental in my practices’ growth.
Why work with Method + Metric?
At Method + Metric, we understand that while the goal of SEO is to drive organic traffic, the ultimate aim is to convert that traffic into sales or leads. Our team brings extensive expertise in technical SEO, on-page SEO, UX, CRO, analytics, and paid ads, allowing us to assess your website holistically and determine the best way forward.
We’re your one-stop shop of data-informed nerds committed to helping your website perform better and achieve your business goals.