Yeager Employment law

Intro

133% Increase in Conversions in 13 Months

Goals

Yeager Employment Law wanted to strengthen their online presence, generate more qualified leads, and maximize website conversions. Their objectives included:

  • Increasing conversions from organic and paid search.

  • Reducing bounce rates to improve user engagement.

  • Optimizing keyword strategies for better visibility.

  • Improving form submissions and overall lead generation.

In just 13 short months…

goal completions

266%

266% increase in goal completions from adword strategy

organic conversions

133%

133% increase in conversions from organic search traffic

ranking keywords

725%
58% increase in ranking keywords in Google

bounce rate

-90%

90% decrease in bounce rate

Challenges

While Yeager’s website was consistent and contained relevant content, there was still work to be done:

  • Analytic and adword campaigns were not optimized to generate leads
  • Issues related to on page optimization and lack of keyword targeting
  • Difficulty maximizing leads received on the website’s contact form

Solutions

After full website audit the team at Method + Metric got to work focusing on these critical areas:

  • Improve on-page optimization to increase the traffic to the site
  • Improve keyword strategies to increase the overall success of their organic search ranking results
  • Improve analytics and Adwords strategies to increase the number of leads
  • Increase the number of entries received on the contact form
  • Change Yeager Employment Law’s domain name from dismissal.ca

Why Method and Metric?

We are growth marketers with our eyes on the long view, helping you nurture your audience and establish long-lasting trust. This trust is the foundation for business growth, brand visibility, and quality leads. We offer holistic solutions that work for you and obsess over the right search queries so you reach the most relevant people. Because SEO isn’t just about numbers- it’s about connecting you with the people who can most benefit from your work. Ultimately, we make SEO human.
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