The Human Side of SEO

Search engine optimization isn’t an exact science, and there are hundreds of ways to complete the...

When it comes to search engines, Google is the undisputed big kid on campus, boasting 80.52% of searches in North America. So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). But don’t let the small numbers fool you, optimizing for Bing and DuckDuckGo needs to be part of your SEO strategy.

On-Page SEO Vs. Off-Page SEO   Everyone wants to be at the top of search engine results....