by Tania Cannarella | Aug 13, 2021 | SEO, SEO Strategy, SEO Tools
SEO. It isn’t a magic kingdom that only expert marketers have the key to. Rather, it is a series of small steps that any business owner can take to optimize their presence online, and despite what you may have heard, does not have to be complicated to achieve. ...
by Tania Cannarella | Aug 6, 2021 | Analytics, Technical SEO
With a number of available tools online that track the health of your website, Google Search Console tops our list as the most all-encompassing, robust platform for insights from organic search. This means that Google Search Console provides insight on how your...
by Tania Cannarella | Jul 24, 2021 | Conversion Rate Optimization
In today’s digital world, converting customers means everything from getting them to sign up for a newsletter to purchasing a product. On your website, it is imperative that your website is designed for the user experience. Monitor who is visiting your website,...
by Tania Cannarella | Jul 16, 2021 | SEO Tools
In today’s business climate a content management system (CMS) is a fundamental part of hosting and storing information online and a huge asset to your business. CMS platforms allow businesses to create, host and update their website in an easy, one-stop-shop...
by Tania Cannarella | Jun 18, 2021 | Content + Keywords
Keyword research doesn’t have to be difficult. When finding the right keywords for your business, there is no need for guessing or taking a stab in the dark. We’ve outlined a foolproof way to understand your business offerings and begin to create a keyword map that is...
by Tania Cannarella | Jun 11, 2021 | Content + Keywords
With video being the latest content medium, it’s not surprising to check your screens and see various streaming stories, video clips and video ads taking up air time. Although an entertaining and engaging way to tell a story, does video have any effect on SEO? ...
by Tania Cannarella | Jun 4, 2021 | SEO
If you own a business, and you are online, chances are that you’ve received a negative Google review. The urge to retaliate after a customer has left your business a bad review online can be tempting but the secret to maintaining your reputation online is all about...
by Tania Cannarella | May 28, 2021 | SEO Strategy
In our last post “What is Click-Through Rate and How to Improve it For Paid Search” we covered all of the ins and outs of click-through rate. What it is, why it matters to SEO, and how you can improve your click-through rate in paid ads but where does CTR matter in...
by Tania Cannarella | May 24, 2021 | Ecommerce
If you’ve been analyzing your data and have noticed recent drops in your click-through rate, you’re probably wondering why. Click-through rate is an important metric when measuring the success of your call to action button, or online campaign. Firstly, what is a...
