The Complete App Store Optimization Guide

The Complete App Store Optimization Guide

App store optimization techniques to boost downloads and drive conversions In 2017, there were 178 billion app downloads. That is a staggering number that is only projected to increase over time.  As social media use shows some decline while app downloads...
ASO Metrics Guide: Measure What Matters

ASO Metrics Guide: Measure What Matters

When it comes to selling an app online, there’s nothing more important than being able to measure the success of your campaign. And if you hire a reputable ASO agency to do the heavy lifting for you, you’ll need to ensure that you’re measuring the right metrics to...
How to know whether your ASO is working

How to know whether your ASO is working

One of the main things that can really make a difference between apps that are a success and apps that aren’t (apart from an initial really good idea) is app store optimization (ASO). People are downloading and using apps at an increasing rate. A 2017 study found that...