a thumbnail photo of Ken Lee

It’s always exciting when you make a new hire. For our new Junior Data Analyst position, we recruited recent UBC graduate Ken Lee. Here, he explains what he’s all about.

So, Ken, tell us about yourself…

I spent the first ten years of my life in Malaysia, and then I spent the rest of my life in Vancouver, so here is really home for me. I recently graduated from UBC where I specialized in business technology management at the Sauder School of Business. And I’ve just got back from travelling across Europe for the past five months.

How did you get into doing data analysis?

At first, I wanted to get into accounting. That was the goal. I soon realized that, even though I was really good at accounting, I didn’t really enjoy it! But there was one course at school that involved learning about Excel and I just fell in love with it. I enjoy thinking outside the box, and I really loved the objectivity to it in the sense that there is a more or less a right or wrong answer. It’s less subjective than something like HR, for example.

Why digital marketing?

I chose Method and Metric specifically because I wanted to get not just experience in data analytics, but experience all around and I think that having worked in a small team before you get a lot of overlap. I think that developing multiple skills is more important for me than just, you know, specializing and that’s why I chose Method and Metric versus a larger company. And I think that SEO and CRO are probably the most objective way to do marketing because you are basing your decisions off empirical facts.

What’s your favourite spreadsheet hack?

Okay, it’s got to be macros. It’s just a great way to easily repeat tasks that you do all the time and not have to manually do it. It’s a little messy because when you actually open the code up, it’s not very well written… but in terms of the ease of it, it’s not very hard to learn. I think anyone could learn to do it and then apply it as well.

What’s the best piece of advice you’ve been given?

Throughout life, you’re going to have a lot of disappointments and that’s okay because life’s not fair.

And how do you relax in your free time?

I actually quite like going to the gym. It’s not necessarily relaxing in a physical way, but mentally it’s a great way to just get out of everything. In the winter I like to ski and I like hiking in the summer.