How to Develop Content to Target Featured Snippets
In this guide, we’ll go over a step-by-step process showing you how to develop content to target Featured Snippets. Ready to learn? Let’s go!
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Infographics: Pros and Cons for Your Content Strategy – Updated for 2020
Infographics – Are They Worth It? Infographics have a unique knack for their ability to blend predominantly dry statistics with eye-catching visuals. This form of communication was super popular circa 2012, taking over both the digital landscape and...READ MORE
How to Perform a Content Audit of Your Website
This is part two of our content audit miniseries. You can read the first installment here: Why you should conduct a content audit Start with a detailed examination of your content A content audit is a perfect opportunity to look under the hood of your...READ MORE
Why You Should Conduct A Content Audit
Content marketing is a practice that’s grown quickly over recent years. A survey of 500 US businesses found that 53% are actively using content in their overall marketing strategy. It doesn’t feel too long ago that the phrase “content is king” was so widely...READ MORE
How Blogging Can Power Your SEO
There is no doubt that as the web increasingly becomes the go-to marketing platform for small businesses, content has become the centre of attention. It’s an affordable way to keep visitors on your site and establish your brand as the expert in...READ MORE
(Not Provided) And Why Content Is More Important Than Ever
With not provided being the new normal in Google Analytics for keyword referral data, content is now more important than ever. How can you write good quality content if you don’t know what words are bringing people to your site? The answer has been and...READ MORE
From Fireworks to SEO: How to Write Explosive Content
Every year in Vancouver we host the Celebration of Light, a friendly fireworks competition that attracts hundreds of thousands of people to the sandy beaches of English Bay. The event takes place over three nights with a different nation dazzling the...READ MORE