The internet is full of information, some of it based on fact, some of it based on opinion. More often than not, it can be hard to tell what you’re reading falls into which category, and therefore SEO myths are born.
The SEO industry is no exception to this rule. With so many “experts” and “gurus” looking to be the next big thing, it can be hard to see the proven tactics from the gimmicks. Here are five myths that are constantly being spread across the internet as the gospel truth and need some serious debunking.
Bounce Rate Impacts Your Rankings
According to Matt Cutts, head of the Webspam Team at Google, bounce rate (amongst other analytics) is not used to determine Google’s search rankings. This is because much of this data can be manipulated and gamed.
To say that a page has no value to its visitors because of a high bounce rate is superficial. The page in question could have all the information that the user is looking for and so they move on. For example, quick-fire elements like a phone number, address, or a registration form where the user finds what they’re looking for at a glance and then move on.
Bounce rate is an important metric to analyze because it gives you a clear idea of how your page is designed. For example, are visitors completing the desired action? Does the page have links to relevant content? Does the page have enough information? Does it have too much? Aiming to only fix your bounce rate is a battle you can’t win. Take it with a pinch of salt.
All Backlinks Are Created Equal
There was a time when any link pointing to your site was good, no matter what kind of site it came from… then spammers caught on and started creating hundreds of pages with hundreds of links pointing to various clients’ sites. This is where Link Farms grew from and where buying links became a common occurrence.
Nowadays, it’s not just the link itself that’s of value, but where it comes from. Context is very important here. Links directed at your site from reputable websites within your industry, or related to it, will have more value than if the links came from an unrelated or unreliable source. This makes the difference between Good Links and Bad Links.
You Can Achieve Instant Results:
Quality SEO takes time and hard work. Any SEO agency or business that is telling you that they can get you positive results in a matter of weeks is probably not engaging in honest techniques. These black hat techniques will hurt your website in the long run and could even get your site banned from search engines. Results from a successful SEO campaign can usually be seen in the first 10-12 weeks.
There are no guarantees in SEO. Anyone making guarantees on getting your website to number 1 in the search results is probably not being completely honest with their work. Not every tactic is going to have the same effect for each website. A lot of SEO can be summed up by trial and error. That’s because all of the major search engines are very secretive about what factors they consider valuable for their search results.
SEO is Dead:
This is probably the biggest myth on the internet. Search Engine Optimization isn’t dead, it’s just constantly evolving so people don’t recognize it from its infancy. Organic search results still receive the most clicks on any given Search Engine Results Page (SERP).
Have you got any SEO myths that you’d like to see debunked or explained by our team of professional SEO experts? We’re all ears.